Heineken Experience

Experience the dynamic world of Heineken, right where it all began. Step into the original brewery where Gerard Adriaan Heineken started it all back in 1867, nestled in the heart of Amsterdam. Immerse yourself in the brewing journey, from being brewed to bottled, with interactive exhibits like the Brew U ride. Discover the secret to pouring the perfect draft beer, all while learning about the brand's fascinating history and the heritage that makes it world-renowned.

On a 1.5-hour self-guided tour, you'll gain insights into the rich legacy of Heineken, explore the beer-making process, and see how the company has innovated over the years. You'll also get to witness live presentations in English that will walk you through the brewery’s story. The experience includes two drinks and a small tasting, so you can savor the world-famous beer right where it's made, making it an unforgettable experience for any beer enthusiast.

Find out what makes Heineken unique, from its four key natural ingredients to its partnerships with major sporting events like Formula 1, the UEFA Champions League, and the Rugby World Cup. At the end of the tour, you'll have the chance to raise a glass with fellow visitors. Make sure to bring your passport or ID, headphones, and a charged smartphone. This tour is for adults only, so anyone under 18 is not permitted to join.